Skip to content

FUTURISTIC book – Visions of Future Living

February 7, 2012

Antoine Damery’s project ” Biospace – Melbourne eco city”, to be published in the upcoming book Futuristic: Visions of Future Living, published by DAAB Media, Cologne.

Myer Melbourne revealed – New photos of levels 6 and 7 design

April 4, 2011

Antoine Damery in collaboration with Peddle Thorp Architects undertook the interior store planning and fixture design of the newly refurbished flagship MYER  Bourke street store in Melbourne.

Myer is Australia’s largest department store group and has been a market leader in Australian retailing for the past 100 years.   The project included the design and implementation of levels 6 and 7 floor layout which showcase electronics, home entertainment and the gaming collection.

The challenge was   to create a unique retail experience for each environment, developing an innovative design system for both  floors.

The organic contemporary levels 6 and 7 have been designed as interactive futuristic spaces. The designer Antoine Damery introduces the notion of path and discovery into the planning strategy to enhance the consumer experience.

Through the design of winding gondolas, display tables and curved shell cabinet, products are revealed along curved and intersecting alleys multiplying showcase and merchandising opportunities. Gondolas and tables have been designed to optimize products showcase toward consumers as they are walking down the main alleys making secondary path attractive and inviting visitors to explore multiple pads.

Fixture design and planning also adapt to the striking and complex base built environment . The gaming shell units following in heights the tilted faceted timber ceiling introduce therefore movement and create a playful gaming space. Wall unit designs respond to dynamic tilted wall cladding lines. And the curved shell fixtures create intimate sub retail space, controlling daylight from the multiple skylights and window atriums.

Concept design for the Myer Flagship store in Melbourne

January 29, 2011

One of the major retailers in Australia, Myer opened yesterday its new refurbished 6th and 7th top floors in Melbourne’s CBD flagship store. Both levels showcase the electronic entertainment and the gaming products that Myer offers. Antoine Damery, the concept designer in collaboration with Peddle Thorp Architects responsible for the internal fixtures and space planning design reveals the first pictures of its organic contemporary design . “I wanted to create an interactive space and play with the notion of path and discovery to enhance the consumer experience”, he says.


“Commendation award” – Proposition 2065 design competition

November 4, 2010

Architectural Review Australia (AR) awarded  Antoine Damery and his team representing Peddle Thorp Architects, Melbourne and Sustainable Built Environments (SBE) a commendation for their finalist listed entry in the Proposition 2065 design competition.

On Thursday 28 November, AR held a dinner at Steak Haus in Potts Point to celebrate this year’s successful Proposition 2065 competition, and congratulate the winning and commended teams.

As a Concept design leader on the project , Antoine Damery recognises that this achievement shows the importance of a collaborative work process between Designers, Architects and Environmental specialists.

The competition’s aim is to produce innovative architectural concepts and development solutions for a specific Australian site. The brief for 2010 challenged entrants to design a mixed-use development for a disused site in St Leonards in Sydney, immediately adjacent to the train station and major road intersections.

The major strengths of this scheme related to the way scale and connectivity have been handled. The fractured volumes of the key buildings were seen as a clever repsonse to both of these challenges, allowing for both permeability and a dissolving building mass. The Jury also saw the embedding of community programs deep within the heart of the site and integrated into the artificial topography as a good strategic move, as an activation of the ground plane.

The jury acknowledge the improvements made to Peddle Thorp + Sustainable Built Environments proposal since stage 1 of the competition, particulary in defining the complex artificial ground plan and the effects of the public domain on the linkages with the key grade connections to the locality.

A glimpse of Yamuna stadium interiors Commonwealth games 2010

September 23, 2010

At 10 days from the opening ceremony, Peddle Thorp Architects  & Antoine Damery reveals their interior designs for the Yamuna sport venue that will host the  table tennis competitions for the Commonwealth Games in Delhi, India.