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Concept design for the Myer Flagship store in Melbourne

January 29, 2011

One of the major retailers in Australia, Myer opened yesterday its new refurbished 6th and 7th top floors in Melbourne’s CBD flagship store. Both levels showcase the electronic entertainment and the gaming products that Myer offers. Antoine Damery, the concept designer in collaboration with Peddle Thorp Architects responsible for the internal fixtures and space planning design reveals the first pictures of its organic contemporary design . “I wanted to create an interactive space and play with the notion of path and discovery to enhance the consumer experience”, he says.


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